They promote the movie by having the Blu-Ray release in bold so that the moment anyone goes on the website they will see that movie is on Blu-Ray also on the side bar their is a link on the website for anyone who wants to buy the DVD which the link is titled Buy Now which takes you to two websites "Play.com" and "Amazon.co.uk".
I believe that the website is taking inspiration from the Ill Manors movie and tailored the website so that it creates the atmosphere that represented in the movie itself for example they use council houses as the main background for the website which further links with Ben Drew's philosophy of your a product of your environment also how he Ben Drew talks about how council state users in the media are misrepresented in the media that why in his song he jokes when he say "Council state are scum of the earth" and "Council Housed And Violent" that's why council houses are important in the background of the website.
It offers the two social media links with Facebook and Twitter, The Ill Manors Album on iTunes, HMV, Play and Amazon, Videos of the making of Ill Manors and the trailer for the film itself.
The synergy on the website is that it wants to portray the same environment that you see in the film into the website they accomplish this by including scenes that were in the movie and placing them in the website as well so they carry an impact from the film to the website they also they replicated the dark glummy environment they had with the movie in the website by having no bright colours and used graffiti in some areas of the website as hyper links.
They have included links to their Facebook and Twitter profiles on their website.
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