Ill Manors - SBTV

SB.TV is a multi-faceted company run by a small team of young people who work on web-based viral content at different music-based events. The media platform has its origins and roots in urban music. Most of its content can be seen on its own YouTube channel, which was created on 2 November 2006, or on the official SB.TV website. Much of the content includes unprofessional footage, or "street-shot" freestyle raps and music videos. But what made it successful is that it was all unprofessional which gave younger and unknown talent the opportunity to shine in the music industry. I believe that this channel appeals to 16 - 25 year old because they are showcasing the unknown talent that isn't being advertise in the music industry and less people will be willing to listen to rappers they don't know, the demographic is strugglers in the D,E psycho graphic because students that have more time on their hands would be watching YouTube more and would be interested in what other rappers and what they can do in comparison to the music leaders in the industry.

The audience appeal for the interview is that the atmosphere of it is very casual and how they are conducting it like they are friends in comparison to a normal interview which is very formal it's like they are having a normal convocation instead of a interview which will appeal to a younger target audience which is SB.TV are trying to appeal towards and the humour of the SB.TV crew sneaking into the build is funny and also appeal towards the younger target audience.

Plan B is represented in this interview as a hard working director that passionately cares about his project which is Ill Manors the movie and he mention how he has been working so hard he has slept in his own office were he is editing the movie and hasn't washed for days. The audience connects towards Plan B in this interview because they weren't allowed access to the building and Plan B still agreed to the interview anyway and provided great answers to the questions at hand.