Ill Manors e-media: Tag London campaign

Ill Manors Tag Campaign is about the idea of getting anyone voice across and showcasing what the British public has to really way about what we actually think about this country right now. They used twitter because it's one of the most popular social networking sites around and it's dominated by the younger adults and teenagers who are the target audience for the movie and are given the least amount of power in context to the rest of Britain so by showcasing their tweets it shows what the younger demographic what they really think about how this country is run.

When they send their tweets about the tag London campaign they also include #illManors with the tweet as well so when they sending their opinion about how Britain is run at the same time they are promoting the film as well because every tweet contain #illManors which sparked this campaign in the first place. And people that care about the issues behind the scenes of London that might want to see Ben Drew's ill Manors to see if it represents the issues that no one talks about.

The difference between the Ill Manors Tag Campaign and other media texts is that it's entirely based on what the people care about and their issues with today's society and how the media and society consistently ignore their problems and the real issues of the working class people and students. There is no possibility of anything that could manipulated by the media.

Tag London campaign links with Roland Barthes theory on the enigma code because the campaign should hold interest from the general public specially the younger target audience that the movie is trying to appeal towards.

Because user-created campaigns are more focused on what the general public wants to see instead of a normal traditional media campaign which is more risky because they are not sure about what their target audience truly want to see in their movie. By having a user generated campaign the majority of the advertising is through word of mouth or through social media like Facebook and Twitter as a result total cost on advertising will be reduced.

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

Target Audience - 30 - 40
Demographic - C1, C2
Psychographic - Reformers

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

Target Audience - 30 - 40
Demographic - C1, C2
Psychographic - Aspirers

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

Target Audience - 25 - 30
Demographic - C2, D and E
Psychographic - Strugglers

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

Target Audience - 20 - 30
Demographic - C2, D And E
Psychographic - Reformers

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

Target Audience - 16 - 25
Demographic - C1 and C2
Psychographic - Strugglers